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Tuesday, February 10, 2009

Big Labels are F*k'd- Wrath Arcane







I couldn't help but to explore the irony behind the Cleveland based design label, Wrath Arcane (which by definition means ; silent anger and forgotten rage) timely and virtually prophetic tagline! Big labels ARE f*k'd , with designer houses such as, Itierre filing bankruptcy, departments stores like Macy's consolidating cutting 7,000 jobs. Wrath Arcane was started by Brigade boutique owner, Brian Oneill and Cleveland designer and friend Sean Bilovecky in 2006 and has quickly grown into an international design label. They block the faces of their models because they believe that quality design of their clothing will compel their customer to buy what they offer, not the models. FIGHT THE POWER!! Lol...my bad..I just had a Public Enemy moment. But this is a revolutionary direction that they are taking with their business model. And not to forget that the gear is dope as hell! Here are some pieces from their Fall 09 collection.. Big Labels you're definitely f*k'd! One! To shop Wrath Arcane visit http://clothingbrigade.com/

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